printmediadesigning.com

Dealer & retail

Dealer & Retail Branding Rollouts

Shop boards, danglers, counter displays and POS kits produced as one matched set and split for a whole dealer or retail network — so every outlet changes over together.

  • One run, split per outlet
  • Agri dealer networks
  • Retail & FMCG
  • Bulk quantities
Dealer & retail

A rollout is a logistics job wearing a design brief

The design part of a dealer rollout is the easy part. The hard part is that four hundred outlets have different frontages, different board sizes, different local languages and different people responsible for putting the material up - and the campaign only works if they all change on roughly the same week.

Doing it outlet by outlet is how it usually goes wrong: each print run is small, the colour drifts between them, and six months later a network shows three generations of branding at once. Printing the whole rollout as one run and splitting it at packing costs less, matches by construction, and turns installation into a distribution problem rather than a procurement problem.

We produce this kind of work for agri-input dealer networks, where the outlets are spread across districts and the material has to arrive with the season. The same approach applies to retail chains and FMCG distribution.

What we produce

What this covers

Dealer and shop boards

Frontage boards produced to a standard design with the local name and details varied per outlet.

Per network

Danglers and counter displays

Hanging cards, danglers and counter units for the dealer point, matched to the campaign.

Bulk runs

POS and shelf material

Shelf strips, wobblers, price cards and display units printed as one kit.

Bulk runs

Variable outlet details

Names, addresses and contact details varied per outlet from your list, printed within one run.

Per outlet

Packing split by outlet

Packed per dealer or depot so the material can go straight out without re-sorting.

Per split

Regional language versions

Outlet material in the language of the district it is going to.

Per language

How it runs

From brief to delivery

  1. 1

    Send the outlet list

    Names, addresses, board sizes and languages. The list drives the print plan, so the earlier it is accurate the better.

  2. 2

    One design, varied per outlet

    A single approved design with the per-outlet details treated as variable data rather than as separate jobs.

  3. 3

    Proof the standard and a variant

    You approve the master and one populated example, which is where list errors show up.

  4. 4

    Print once, split at packing

    One run, packed per outlet or depot, dispatched to the schedule the rollout needs.

Questions

Common questions

Can you vary the dealer name on each board?

Yes. Per-outlet details are handled as variable data inside one run, which is both cheaper and more consistent than treating each outlet as a separate job.

Can you pack and dispatch per outlet?

Yes - packed per dealer or depot from your list, so material goes out without being re-sorted at your end.

What if outlets have different board sizes?

Send the sizes with the list. Common sizes are grouped in the run; genuine one-offs are quoted separately rather than forced into a standard.

Can the material be in different languages?

Yes, by district. Each language version is set properly rather than machine-translated.

How far ahead do we need to start?

Work back from the week the network has to change over. For a large rollout the list and the languages take longer to settle than the printing does.

Do you handle installation?

We produce and deliver ready to install, and can coordinate installation where you need it. Say which at the brief.

Tell us the job and the quantity

Bulk quotes come back within 24 working hours, priced for your run and the next slab up. Campaign briefs get a call first.

Get a quotePrinting: bulk and wholesale quantities. Advertising and design: no minimum.