Packshots
A packshot is the picture every other piece of collateral depends on. Shoot it once, properly, and the catalogue, the leaflet, the poster and the e-commerce listing all get easier.
Why in-house packshots matter
When photography and printing sit in the same building, the shot is lit and retouched for how it will print rather than for how it looks on a screen. Highlights that blow out on press get held; colours that cannot be reproduced in process inks get flagged before anyone approves them.
That is a quieter advantage than it sounds, and it is the reason packs in a catalogue look like the packs on the shelf.
One shoot, many uses
A pack photographed properly serves the catalogue, the price list, the dealer material, the e-commerce listing and the campaign artwork. Photographing the same pack repeatedly for different pieces is a common and avoidable cost.
What to send us
The physical packs - all the SKUs and sizes you want covered - and a list of where the images will be used. That determines the angles and the resolution rather than guessing at both.
Where this work comes from
Like something you see? Contact us and we will design and print it for your brand too.
