Advertising, and the press behind it

Advertising agency — our main service

Before this is a printing company it is an advertising agency. People ask for it by different names — ad agency, ads agency, advertisement agency, creative agency, branding agency — and it is the same work: deciding what a brand should say, making the creative that says it, and producing the physical material that carries it to a customer, a dealer or a site.

What makes this one different is the last part. Most agencies hand the idea to a vendor and hope. Here the studio, the photography, the press and the finishing are in one building in Koparkhairane — so the red on the hoarding is the red on the leaflet, and a reprint six months later still matches.

• No minimum. A single campaign, a rebrand or ongoing creative is normal work, whatever the size of the business. The bulk rule applies to printing, not to advertising.
• Strategy to installation. Positioning, campaign idea, artwork, photography, outdoor and hoardings, dealer and retail branding, exhibitions, and every printed piece in between.
• Agri-input and manufacturing specialism. Since 2006, mostly for agrochemical and industrial brands — where the buyer is a dealer, the audience is a farmer, and half the artwork is decided by a regulator.
• We say what we do not do. No media buying, no performance marketing. If a brief needs those we tell you rather than take it and subcontract it quietly.