Hoardings and unipoles
Large-format printing sized to the frame, with artwork built for the viewing distance and finishing for the mounting.
Outdoor & OOH
Outdoor Advertising & Hoardings
Hoardings, unipoles, gantries, transit and society branding across Navi Mumbai, Thane and Mumbai — artwork sized to the media and production built to survive a monsoon.
- No minimum on campaign work
- Navi Mumbai · Thane · Mumbai
- Artwork sized to the media
- Printed in-house
Outdoor & OOH
Outdoor is a distance problem, not a design problem
The most common mistake in outdoor is treating a hoarding like a large advertisement. It is not. It is read at speed, from an angle, often in poor light, by someone who is doing something else. Whatever survives that is the whole message - usually one idea, one image and a name - and everything else on the board is decoration paid for by the metre.
The second mistake is artwork built for the wrong size. A file laid out at A4 and scaled up produces soft type and banding; a file laid out for the media, at the right resolution, with the right bleed for the frame, does not. We size artwork to the actual media before it is designed, not after.
The third is material. Mumbai weather is unkind to anything printed for a shop window and hung outdoors. Flex, vinyl and the finishing that holds them are chosen for the exposure and the mounting, because a campaign that fades in six weeks was not cheaper.
What we produce
What this covers
Gantries and site boards
Road gantries, site boards and barricade graphics for launches and construction sites.
Society and residential branding
Society gate branding, lift and notice-board placements and residential campaign material.
Transit branding
Vehicle, bus and transit graphics printed and finished for the surface and the exposure.
Campaign creative
The idea, the line and the artwork - the agency side, with no minimum on the creative work itself.
Production and install support
Printed and finished in-house, delivered ready to mount, with installation coordinated where you need it.
How it runs
From brief to delivery
- 1
Brief and objective
What the campaign has to achieve, where, and by when. A call or a visit - no cost and no obligation.
- 2
Media and sizes confirmed
Sites and formats confirmed before artwork starts, so the design is built for the media rather than resized into it.
- 3
Creative and proof
Concepts, then finished artwork at the right resolution for the size, proofed before production.
- 4
Print, finish and mount
Produced in-house on material chosen for the exposure, delivered ready to install, with photographs of the installed work.
Questions
Common questions
Do you book the media sites as well?
We plan the campaign and can coordinate sites, but be clear with us at the brief whether you want us to handle booking or to produce for sites you have already taken.
What size should the artwork be?
Tell us the media first. We size the artwork to the actual frame before design starts - scaling a small file up afterwards is where soft type and banding come from.
Will it survive the monsoon?
That depends on the material and the mounting, which is why we specify both against the exposure. A campaign that has to fade is a campaign that was quoted on the wrong material.
Is there a minimum for outdoor work?
Not on the creative and campaign side - a single campaign is normal work for us. Production is quoted per campaign.
Can you do a launch across several sites at once?
Yes. Multi-site campaigns are printed as one run so every board carries the same colour, then delivered per site.
Do you handle society and residential branding?
Yes - gate branding, lift and notice-board placements and residential campaign material.
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Tell us the job and the quantity
Bulk quotes come back within 24 working hours, priced for your run and the next slab up. Campaign briefs get a call first.
