Crop-wise leaflets
One product, several crops, each with its own dosage and application panel - printed as a set and split for distribution.
Farmer collateral
Farmer Leaflet Printing in Marathi & Hindi
Crop-wise and season-wise leaflets for agri-input campaigns, set in the language the farmer actually reads and printed in the volumes a field campaign consumes.
- Marathi · Hindi · English
- Crop and season versions
- Campaign volumes
- Pan-India dispatch
Farmer collateral
A leaflet that works in Nashik does not work in Nanded
Agri-input marketing is decided at the district level. The crop is different, the season is different, the dealer network is different, and so is the language the leaflet has to be read in. A national campaign is really a dozen local campaigns that share a brand, and the printing has to be organised that way from the start.
The failure we see most often is a leaflet that was written in English, translated once, and printed everywhere. It reads as a translation, which is exactly the signal that tells a farmer the company is not really talking to him. Each version has to be set in its own language - line breaks, crop names, local measures and dosage tables checked by someone who reads it - before it goes anywhere near a press.
Every sample in our 2024 catalogue is this kind of work: crop leaflets, dosage panels, dealer boards and danglers produced for agri-input brands and distributed through their networks.
What we produce
What this covers
Season-wise versions
Kharif and rabi versions planned and printed to the season rather than to the order date.
Regional language typesetting
Marathi, Hindi, English and other regional languages, each set in its own right and checked before printing.
Dosage and application panels
Tables and panels laid out to be read in a field, not in a boardroom.
Dealer counter material
Danglers, hanging cards and counter leaflets for the dealer point, matched to the leaflet.
Distribution splitting
Printed as one run and packed by district, depot or dealer so the campaign can go out without re-sorting.
How it runs
From brief to delivery
- 1
Campaign plan first
Which crops, which districts, which languages, which season, and how many per version. That determines the print plan more than the design does.
- 2
Artwork per version
Our studio sets each language version properly, or pre-flights yours. Dosage tables and panels are checked against your approved copy.
- 3
Proof per version
Every language version is proofed separately. A version nobody in the room reads is a version that goes out wrong.
- 4
Print, split and dispatch
Printed in campaign volumes, packed by district or depot, and dispatched from Navi Mumbai.
Questions
Common questions
Do you translate the copy?
We typeset it. Translation should come from you or from a translator who knows the crop and the region - a leaflet that reads like a translation undermines the campaign it is part of. Send us the approved copy per language and we will set each version properly.
Can you print different quantities per language?
Yes, and that is the normal case. Quantities are quoted per version so a Marathi run of eighty thousand and a Hindi run of twenty thousand are priced as what they are.
Can you pack by district or dealer?
Yes. The run is printed as one job and split at packing, which is cheaper than printing separate jobs and avoids re-sorting at your end.
What paper are farmer leaflets printed on?
Usually a light coated stock that survives handling and distribution without adding weight to the shipment. We will recommend against a heavier stock if it only adds cost.
How far ahead should we plan a season campaign?
Work back from the season, not forward from today. Tell us the date the material has to be in the field and we will tell you honestly whether the plan holds.
Do you print the dealer material as well?
Yes - danglers, counter cards, dealer boards and shop branding, matched to the leaflet so the whole campaign reads as one thing.
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Tell us the job and the quantity
Bulk quotes come back within 24 working hours, priced for your run and the next slab up. Campaign briefs get a call first.
